Our India market assessment tells you whether to enter India, where to start, and what it will really cost. You get evidence-based research on demand, competition, pricing, duties and regulation, and a clear Go/No-Go recommendation from a CA-led advisory team.
An India market assessment is a structured study that tests whether your product or service can succeed in India before you commit capital, people or a legal entity.
It combines secondary research (industry data, trade statistics, company filings and government sources) with primary research (interviews with potential customers, distributors, channel partners and industry experts). The result is a realistic picture of market size, customer demand, competition, pricing headroom and the regulatory and tax cost of doing business in India.
Because AAPT & Associates is a firm of Chartered Accountants, our market assessments go further than a research report. We translate the findings into an entry model, a financial business plan and the right entity structure for India. This gives your board a decision it can act on.
India is one of the largest and fastest-growing consumer and industrial markets in the world, but it is not one market. Demand, pricing, distribution and regulation vary sharply by state, city tier and customer segment.
Companies from the US, UK, Europe, the Middle East and Asia testing India as their next market, often without a local team.
Groups already in India that want to launch a new product, brand or division and need independent demand validation.
Businesses weighing India for production, sourcing or “China+1”, often alongside manufacturing set-up in India.
Investors who need a market view before an acquisition, joint venture or minority investment in an Indian company.
Domestic companies entering new states, customer segments or product categories, and needing a structured expansion case.
Brands currently selling through importers who want to know whether a direct presence or local entity is now justified.
Every assessment is customised to your company, product and target segment. These are the six areas we examine in each study.
Total and serviceable market in India, growth drivers, and demand by state and city tier, based on triangulated data rather than a single source.
Who buys, how they buy and what they value. We validate this with primary interviews across target customer segments.
Domestic and international competitors, their positioning, pricing, channel strategy and market share, including the white space they leave open.
Price benchmarks across channels, plus a landed-cost build-up covering customs duty, IGST, logistics and margins, so you know where your product can compete.
Distributor, e-commerce, direct and B2B channel options, typical channel margins, and the best launch locations for your category.
FDI route and caps, licences and certifications, GST impact and international tax considerations that affect viability.
The study ends with a definitive document that answers one question: should you enter India, and if so, how? It is written for decision-makers, with the evidence behind every recommendation.
If the answer is “Go”, the same team can take you straight into company registration in India, hiring through an Employer of Record, and ongoing compliance, so nothing is lost in handover.
We agree the product, target segments, geography and the decisions the study must support.
Week 1Industry data, trade statistics, company filings and regulatory sources are analysed to build the first market view.
Weeks 1–2Interviews with customers, distributors and industry experts test demand, price points and buying behaviour.
Weeks 2–4Competitor mapping, price benchmarking and a landed-cost model for your product or service.
Weeks 3–4Our CAs assess FDI, licensing, GST and direct-tax impact, and recommend the entry structure.
Weeks 3–5We present the report and business plan to your leadership team and agree next steps.
Weeks 4–6The two are closely linked but answer different questions. Most clients start with a market assessment, then move to an entry strategy once the answer is “Go”.
| Market Assessment | India Entry Strategy | |
|---|---|---|
| Core question | Should we enter India, and where? | How should we enter and set up? |
| Focus | Demand, customers, competition, pricing, channels | Entity type, FDI route, structure, approvals |
| Output | Go / No-Go report and business plan | Entry roadmap and incorporation plan |
| Typical timing | Before any investment decision | After the decision to enter is taken |
Further reading: Strategic market assessment for smarter business decisions · Crafting successful market entry strategies for India
Share your product and target market, and our team will outline the scope, timeline and approach for your India market assessment. There's no cost and no obligation.
Book a Free Market Assessment ConsultationTell us about your product and plans. We usually respond within one business day.
